The platform behind the play
Magic Play games are live services played by millions of people worldwide. Behind the fun runs cloud infrastructure, AI and anti-fraud built for real-time economies and secure rewards — at scale, across iOS and Android.
Built to run live, at scale
Every game is a live service. These are the systems that keep millions of players playing — and getting paid.
Cloud-backed live-ops
Live events, seasonal content and economy tuning shipped server-side, in real time — no app update required.
Real-time game economy
Coin drops, balances, boosters and rewards processed reliably for millions of players.
Secure rewards & payments
Real cash-outs to PayPal and gift cards, with secure, auditable reward flows.
Data & analytics
Every session and release measured, A/B tested and tuned through a real-time pipeline.
Built to scale
Infrastructure that elastically absorbs spikes from featuring, UA campaigns and events.
Cross-platform
A single backend serves both iOS and Android from one source of truth.
Inside the platform
From a tap on a phone to a real payout — every layer is built to stay fast, fair and reliable.
Game clients
Native iOS & Android apps deliver the experience to players everywhere.
Real-time services
Sessions, live events and seasonal content run as always-on cloud services.
Economy & rewards
Balances, boosters, Magic Bucks and secure cash-out payouts are managed here.
Data, AI & integrity
Every event feeds analytics, ML models and anti-fraud that keep the platform smart and safe.
Smarter games, powered by data
Machine learning runs across the platform — shaping what each player sees, and protecting every reward.
Personalization
Tailored content, offers and difficulty tuned to each player in real time.
Anomaly & fraud detection
ML models flag abnormal reward and behaviour patterns the moment they appear.
Churn & LTV prediction
We anticipate who's likely to leave — and what brings them back.
LiveOps optimization
Models continuously tune events, pricing and reward curves.
Smart balancing
Difficulty and matchmaking stay fair and fun as players progress.
AI-assisted creative
Generative tooling accelerates our art and marketing-creative pipelines.
Protecting real rewards
Real cash-outs demand serious defences. We protect players and payouts at every step — fairness is non-negotiable.
Bot & automation detection
Automated play and scripted abuse are identified and blocked.
Reward-abuse prevention
Multi-account, exploit and collusion attempts are detected and stopped.
Device & behaviour signals
Fingerprinting and anomaly scoring separate real players from bad actors.
Secure, auditable payouts
Every cash-out is verified, logged and traceable end to end.
Human review
People step in on edge cases — automation with a human in the loop.
Fair play, enforced
Clear rules, consistent enforcement — a level field for everyone.
Designed to delight, tuned to last
Great tech serves great design. Our teams craft economies, progression and events that players love.
Economy design
Balanced, rewarding in-game economies that feel fair and fun.
Progression & retention
Loops and goals engineered to keep players coming back.
A/B-tested features
Every change validated with real player data before it ships wide.
Seasonal events & content
Fresh reasons to play, designed and shipped live every week.
Player-first design
Fun and fairness come first — every single time.
Cross-title learnings
Insights shared across 14 games make every new release sharper.
Build the platform with us
We're growing the team behind games played by millions. If you love building reliable, intelligent systems at scale, let's talk.