The platform behind the play
Magic Play games are live services played by millions of people worldwide. Behind the fun runs cloud infrastructure, AI and anti-fraud built for real-time economies and secure rewards — at scale, across iOS and Android.
Built to run live, at scale
Every game is a live service. These are the systems that keep millions of players playing — and getting paid.
Cloud-backed live-ops
Live events, seasonal content and economy tuning shipped server-side, in real time — no app update required.
Real-time game economy
Coin drops, balances, boosters and rewards processed reliably for millions of players.
Secure rewards & payments
Real cash-outs to PayPal and gift cards, with secure, auditable reward flows.
Data & analytics
Every session and release measured, A/B tested and tuned through a real-time pipeline.
Built to scale
Infrastructure that elastically absorbs spikes from featuring, UA campaigns and events.
Cross-platform
A single backend serves both iOS and Android from one source of truth.
Inside the platform
From a tap on a phone to a real payout — every layer is built to stay fast, fair and reliable.
Game clients
Native iOS & Android apps deliver the experience to players everywhere.
Real-time services
Sessions, live events and seasonal content run as always-on cloud services.
Economy & rewards
Balances, boosters, Magic Bucks and secure cash-out payouts are managed here.
Data, AI & integrity
Every event feeds analytics, ML models and anti-fraud that keep the platform smart and safe.
From tap to payout — tracked end to end, in real time
Game technology & platform capabilities
A shared toolchain lets every game team ship faster — from SDKs and editors to AI-generated content, live health monitoring and automated QA.
Game Maker SDK
Easy-to-integrate plugins and modular game services for all game teams.
Advanced Level Design Toolkit
Editor extensions and productivity tools for faster level creation and balancing.
Mechanic-Specific Editor Tools
Custom editors for puzzle, runner, merge, idle, strategy and RPG mechanics.
AI-Assisted Level Generation
Machine-learning models that generate level layouts, obstacles and progression paths.
Procedural Content Creation
Automated generation of levels, maps, quests and game content.
Personalized Player Journey
Dynamic player experiences tuned for engagement and long-term retention.
Predictive Churn Detection
An early-warning system that flags players likely to leave the game.
Game Health Monitoring
Real-time monitoring of KPIs, anomalies, crashes and player behaviour.
Automated QA & Testing
AI-supported gameplay testing and bug detection across the catalogue.
Always something new
Our games are live services, not static downloads. Fresh challenges, seasonal events and limited-time content roll out continuously — shipped server-side, with no app update required, so there’s always a reason to come back.
Daily challenges
Every dayWeekly events
Every weekSeasonal event
Live nowLimited-time modes
RotatingCommunity events
OftenSocial & competitive play
Players come for the game and stay for each other. Tournaments, leaderboards, guilds and referrals turn solo sessions into a living community.
Tournament Management System
Automated tournament creation, matchmaking, rewards and event management.
Global Leaderboard Framework
Real-time rankings, seasonal competitions and player-progression tracking.
Team & Guild System
Social structures that let players collaborate, compete and engage together.
Friend & Referral System
Player acquisition and retention through social connections and invitations.
A game that adapts to every player
No two players are the same — so no two experiences are. Our models learn what each person enjoys and tailor their experience in real time: the games they’ll love, the content that fits, and updates that arrive at the right moment.
Modes you enjoy
We lean into the game modes and ways to play each person enjoys most, so the experience always plays to their taste.
A feed that fits
The events, themes and content a player sees are shaped by what they actually engage with — relevant, never random.
A smoother start
Tutorials, tips and help adapt to where each player is, so the experience feels welcoming from the very first session.
The right moment
Reminders, events and notifications are timed around each player’s habits, so the game shows up when it’s genuinely welcome.
Smarter games, powered by data
Personalization is just the start. Machine learning runs across the whole platform — sharpening live-ops and protecting every reward.
Player segmentation
Models group players by behaviour and value, so experiences and offers fit each audience.
Anomaly & fraud detection
ML models flag abnormal reward and behaviour patterns the moment they appear.
Churn & LTV prediction
We anticipate who's likely to leave — and what brings them back.
LiveOps optimization
Models continuously tune events, content and overall game balance.
Fair matchmaking
Matchmaking and game balance stay fair and fun as everyone progresses.
AI-assisted creative
Generative tooling accelerates our art and marketing-creative pipelines.
Campaign journey optimization
We design campaign-based user journeys and let AI/ML models lift campaign and ROAS performance — spotting what’s working, and what isn’t, in real time.
Early detection of underperforming campaigns
Models surface weak campaigns before budget is wasted.
Real-time campaign anomaly detection
Sudden shifts in spend, installs or quality are flagged the moment they happen.
Dynamic creative performance optimization
Creatives are scored and rotated toward the best-performing variants.
AI-driven audience segmentation
Audiences are grouped by behaviour and value to target acquisition better.
Protecting real rewards
Real cash-outs demand serious defences. We protect players and payouts at every step — fairness is non-negotiable.
Bot & automation detection
Automated play and scripted abuse are identified and blocked.
Reward-abuse prevention
Multi-account, exploit and collusion attempts are detected and stopped.
Device & behaviour signals
Fingerprinting and anomaly scoring separate real players from bad actors.
Secure, auditable payouts
Every cash-out is verified, logged and traceable end to end.
Human review
People step in on edge cases — automation with a human in the loop.
Fair play, enforced
Clear rules, consistent enforcement — a level field for everyone.
Designed to delight, tuned to last
Great tech serves great design. Our teams craft economies, progression and events that players love.
Economy design
Balanced, rewarding in-game economies that feel fair and fun.
Progression & retention
Loops and goals engineered to keep players coming back.
A/B-tested features
Every change validated with real player data before it ships wide.
Seasonal events & content
Fresh reasons to play, designed and shipped live every week.
Player-first design
Fun and fairness come first — every single time.
Cross-title learnings
Insights shared across 14 games make every new release sharper.
Build the platform with us
We're growing the team behind games played by millions. If you love building reliable, intelligent systems at scale, let's talk.